Speaking at Layar events in New York and San Francisco

Layar hosted two events in New York and San Francisco this summer, and I was invited to speak at both of them about the technology side of layer development. As a member of the Layar Partner Network I represented this Layar collaboration network with all its members who dedicated their Mobile AR development business to Layar. The main goal of the events was to encourage more U.S. developers, brands and agencies to engage with the Layar platform but also to learn about local needs and insights. Read more…

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Presentation at Softwarezentrum Böblingen

At today’s “Softwarezentrum Snack”event I did a short introduction about the current state of Mobile Augmented Reality, markerbased AR and about some of the future developments like image recognition capabilities and glasses as AR devices. We also talked about the business aspect of Mobile Augmented Reality and I presented some of our recent projects like the Berlin Wall 3D. That one we even tried live. Playing around with it was a lot of fun. Read more…

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Panel at 2bAhead ThinkTank

More than 200 CEOs, innovation managers and marketing strategists met at the 9th 2bAHEAD Innovation Think Tank at Schloss Oelber near Braunschweig, Germany, from 15.6.-16.6.2010, to discuss the most important trends of the next 10 years. It was a great honour to join a panel discussion about “Life in Augmented Realities – Entering the DATA Economy” together with Dale Herigstad, Chief Creative Officer at Schematic, Xavier Bringué, Vice President IPTV and Digital Home at Orange France Telecom Group and Carsten Kraus, CEO at Omikron. Read more…

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Workshop at PHP Usergroup Stuttgart

Today’s PHP Usergroup meeting was all about Augmented Reality. We dived into the backend technology of Mobile Augmented Reality and showed how to create a simple Mobile AR application on top of Layar using PHP. Read more…

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Speaking at European AR Busines Conference

The European AR Business Conference, ARBCon, provided a forum to talk about the business aspect of Augmented Reality. I was very happy to contribute my story “Mobile Augmented Reality – Mass Market and Business Opportunities” that pointed out the similarities between the history of Mobile Augmented Reality in the last 1.5 years and the evolving world wide web in the last 15 years. Read more…

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Talk at IT Stammtisch Stuttgart

The “IT Stammtisch” Stuttgart dedicated this month’s meeting to Augmented Reality, one of the next big things in IT. Toghether with Heiko Bäuerle from KET we shed some light on markerbased and markerless Augmented Reality applications for desktop and mobile use, presented showcases and explained the technology behind it. Read more…

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Speaking at Mobile Monday Düsseldorf

This month’s Mobile Monday Düsseldorf was all about Augmented Reality and why AR will be the future for mobile communications. More and more services are being developed to serve information at current locations and the vicinity. Layar is one of the leading platforms for Mobile Augmented Reality. I introduced the Layar platform and some of the latest usecases from all around the world. Read more…

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