I’m very happy I had the great honor to speak at XMediaLab Sweden in Malmö this january. XMediaLab events follow a very unique format. This one was specifically dedicated to location based services, it consisted of a conference day packed with interesting talks plus a two days workshop, the so called lab. During the lab conference speakers become mentors to work one-on-one with selected digital media businesses and project teams. The lab was held at a beautiful traditional countryside location, which certainly added good spirits.
The XMediaLab conference was held at the Orkanen Creative Hub in Malmö and included top speakers like Dale Herigstad, Tomi Ahonen and Noah Falstein. The organizers brought experts in the field of media, mapping and location services from all around the world to share business and technological ideas and explore the integration of location services and proximity in this new era of digital media. I contributed “Mobile Augmented Reality – From Science Fiction to Fact”.
The lab was held at Örenäs Slott Castle, a beautiful castle out in the countryside, right next to the sea. For two days selected teams scheduled talks with mentors from different disciplines on an hourly basis. I personally spend two days constantly talking about Augmented Reality and Mobile. It was great fun, and we all learned a lot. It was an ongoing brainstorming weekend, very productive and very inspiring.
Interview at XMedialab about Hoppala and our main message at XMedialab.