It was a great honor to give a lecture on AR at the two-day creative workshop about innovative communication technologies at the Good School for marketing and communication in Hamburg on Sept, 4th and 5th. The workshop explicitly addressed senior level strategists at media agencies and marketing departments. I basically contributed an overview about Mobile Augmented Reality and why and how AR is becoming an emerging mass medium of the mobile age. In the afternoon we added some hands-on experience about AR content creation using our Augmented Reality Layar Content Management System Hoppala Augmentation. Using the graphical user interface of Augmentation the attendees were able to place their own augmented monsters in the school’s backyard and experience them live in 3D.
The Good School Hamburg is a school for new means of communication. The goal of the Good School is to transfer knowledge, skills and inspiration in new media and innovative marketing. The Good School offers a variety of different programs for everybody who is starting or growing in the field of digital media. The Good School is run by Simone Ashoff and Christian Gast.