Teaching at Good School Hamburg

It was a great honor to give a lecture on AR at the two-day creative workshop about innovative communication technologies at the Good School for marketing and communication in Hamburg on Sept, 4th and 5th. The workshop explicitly addressed senior level strategists at media agencies and marketing departments. I basically contributed an overview about Mobile Augmented Reality and why and how AR is becoming an emerging mass medium of the mobile age. In the afternoon we added some hands-on experience about AR content creation using our Augmented Reality Layar Content Management System Hoppala Augmentation. Using the graphical user interface of Augmentation the attendees were able to place their own augmented monsters in the school’s backyard and experience them live in 3D.

The Good School Hamburg is a school for new means of communication. The goal of the Good School is to transfer knowledge, skills and inspiration in new media and innovative marketing. The Good School offers a variety of different programs for everybody who is starting or growing in the field of digital media. The Good School is run by Simone Ashoff and Christian Gast.

About Marc

Marc René Gardeya is founder and CEO of Hoppala Agency, Germany. He built and operates Hoppala Augmentation, the world's largest developer community and content creation tool for geobased AR, and he received international recognition for rebuilding the Berlin Wall in AR on a consumer mobile device. He built AR experiences for several international campaigns, large scale tourism applications as well as non-profit educational projects. Marc is developing core technology in the field of mobile augmented reality and computer vision. He built the real time SLAM 3D optical tracker and the foundations of the monocular 3D reconstruction system on an iPad2 for Dekko Inc., San Francisco. He is an international speaker, mentor and trainer. Marc has a Masters degree in Mathematics and Computer Science and has been working in the field of software engineering for more than 10 years.
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