3D Mobile AR and Social: Hoppala goes Easter

“Hoppala goes Easter” is the 3D Mobile Augmented Reality easter greeting service developed by Hoppala. Choose from our selection of beautifully designed three dimensional easter eggs and place them wherever you want and even leave a message for your friends – on the web or directly from the mobile, right where you are. Find your friend’s eggs in Augmented Reality using the “Hoppala goes Easter” application for Layar. Walk around your eggs and enjoy attached audio.

“Hoppala goes Easter” is featured globally by Layar. Just launch the Layar app on your phone, go to featured tab and choose “Hoppala goes Easter”. No need to download anything, you’re ready to play. Skim your vicinity and look for some eggs nearby. Found some? Great! Walk around them and enjoy Mobile Augmented Reality in 3D! Want to place eggs yourselfs? Great, it’s easy! Use the bunnies, they’re all around you at any time. Click them and follow the egg wizard. Note: please be nice to our bunnies, they’re shy. Want to place eggs somewhere else? Simply use the egg wizard on the web. There is no login required. Playing “Hoppala goes Easter” is as easy as it can be. No registration, no account approval, no fees. “Hoppala goes Easter” is free and available for everybody – worldwide.

“Hoppala goes Easter” shows what can be done in Mobile AR already as of today – and it’s lots of fun! It leverages the capabilities of this new medium. It combines the real and the virtual, it’s interactive and realtime, and it’s 3D. This is what “Hoppala goes Easter” is about. It combines the real and the virtual – place eggs at your friends place, it’s just that they’re augments. It’s interactive and realtime – place eggs right from your phone, right where you are, and they’re instantly there. And it’s 3D – walk around our exclusively designed eggs and enjoy Mobile Augmented Reality in 3D.

Place easter eggs on the web

Leaving easter greetings on the web is very easy. Visit our web wizard and follow these steps:

  1. Click the map to hobble the bunny wherever you want to place your egg. Use left double click to zoom in, right double click to zoom out, drag the map or use the top left controls. Enter any address or location into the edit field below the map, then press “Go there” or hit the Return key on your keyboard.
  2. Choose your favorite egg. Use the egg carousel to browse through our amazing selection of exclusively designed beautiful 3D easter eggs.
  3. Leave a message for your friends. Every egg carries three lines of text, leave your happy easter greetings.
  4. Add a link – if you want. You can also add a link to a website if you want or just leave this one blank. Links to websites are attached to easter eggs as “Goto website” links.
  5. Confirm to place your egg at the hobble bunny.

Place easter eggs on the mobile

Leaving easter greetings on the mobile is even easier. Launch “Hoppala goes Easter” and watch out for the glossy, shiny chocolate bunnies around:

  1. Click one of the chocolate bunnies to place an egg at that location
  2. Choose your favorite egg. Use the egg carousel to browse through our amazing selection of exclusively designed beautiful 3D easter eggs.
  3. Leave a message for your friends. Every egg carries three lines of text, leave your happy easter greetings.
  4. Add a link – if you want. You can also add a link to a website if you want or just leave this one blank. Links to websites are attached to easter eggs as “Goto website” links.
  5. Confirm to place your egg at the hobble bunny.

Search for 3D eggs in augmented reality

  1. Launch Layar Reality Browser on your mobile phone. Download Layar from the App Store or Android Marketplace, it’s free!
  2. Launch “Hoppala goes Easter” layer. Hit the “Search” tab and enter “hoppala” to search for the “Hoppala goes Easter” layer and select “Hoppala goes Easter”.
  3. Look around, find some eggs, walk around them and enjoy mobile augmented reality in 3D!

“Hoppala goes Easter” runs on Hoppala layer server technology. The map tool runs on Hoppala map wizard technology.

Many thanks go to Max Wilfinger for his excellent work on the 3D model design, Katja Gloggengiesser of grellgelb for the exclusively designed lovely egg textures, Hervé Pellarin of hspc for the audio sample and Christian Meinhardt of Superimpose for the beautiful easter theme.

Gallery

Visit the Hoppala goes Easter gallery on Flickr.

About Marc

Marc René Gardeya is founder and CEO of Hoppala Agency, Germany. He built and operates Hoppala Augmentation, the world's largest developer community and content creation tool for geobased AR, and he received international recognition for rebuilding the Berlin Wall in AR on a consumer mobile device. He built AR experiences for several international campaigns, large scale tourism applications as well as non-profit educational projects. Marc is developing core technology in the field of mobile augmented reality and computer vision. He built the real time SLAM 3D optical tracker and the foundations of the monocular 3D reconstruction system on an iPad2 for Dekko Inc., San Francisco. He is an international speaker, mentor and trainer. Marc has a Masters degree in Mathematics and Computer Science and has been working in the field of software engineering for more than 10 years.
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