Speaking at Layar events in New York and San Francisco

Layar hosted two events in New York and San Francisco this summer, and I was invited to speak at both of them about the technology side of layer development. As a member of the Layar Partner Network I represented this Layar collaboration network with all its members who dedicated their Mobile AR development business to Layar. The main goal of the events was to encourage more U.S. developers, brands and agencies to engage with the Layar platform but also to learn about local needs and insights. Read more…

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Presentation at Softwarezentrum Böblingen

At today’s “Softwarezentrum Snack”event I did a short introduction about the current state of Mobile Augmented Reality, markerbased AR and about some of the future developments like image recognition capabilities and glasses as AR devices. We also talked about the business aspect of Mobile Augmented Reality and I presented some of our recent projects like the Berlin Wall 3D. That one we even tried live. Playing around with it was a lot of fun. Read more…

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Hoppala Augmentation – Augmented Reality Layar CMS out now

Hoppala Augmentation provides an easy way for non-technical creatives to start experimenting with augmented reality and Layar. Create your own augmented reality experiences with just some mouse clicks and publish your work at Layar, the world‘s largest augmented reality platform.

Hoppala Augmentation comes with a full screen map interface to place and edit augments all around the world. Upload your images and icons, audio, video and 3D multimedia content with just some mouse clicks and add it to your personalized inventory in the cloud. Hoppala Augmentation even does the hosting for you. It simply runs in your browser, there’s no software installation required and no coding needed at all.

Read more…

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3D Mobile AR campaign for U.S. restaurant chain Quiznos

Hoppala together with our North-American partner Winvolve developed the world’s first animated 3D layer for U.S. restaurant chain Quiznos. Quiznos is one of the premier quick service restaurant chains in the U.S. and pioneer of the toasted sandwich with more than 3000 stores all over the country.

Find restaurant locations nearby, enjoy mobile video and discover promotional animated 3D objects at various U.S. landmarks like the New York Stock Exchange bull on Wallstreet, the New York Yankee stadium or the Hollywood sign. Get a reduction on your next meal with mobile coupons. Read more…

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AR project at San Diego’s School in the Park

Patrick O’Shea, Assistant Professor of Instructional Technology at Appalachian State University, USA, created an awesome educational mobile AR game experiment for his classes in spring 2010. He created four beautiful stories with different characters and built a scavenger hunt like game-play around it. The AR part of the game takes place in the beautiful gardens of the San Diego Museum of Art. The whole setup and gameplay was powered by Hoppala Augmentation AR backend technology. We asked Patrick to comment on the project and tell us about the lessons learned with mobile AR technology. Read more…

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Panel at 2bAhead ThinkTank

More than 200 CEOs, innovation managers and marketing strategists met at the 9th 2bAHEAD Innovation Think Tank at Schloss Oelber near Braunschweig, Germany, from 15.6.-16.6.2010, to discuss the most important trends of the next 10 years. It was a great honour to join a panel discussion about “Life in Augmented Realities – Entering the DATA Economy” together with Dale Herigstad, Chief Creative Officer at Schematic, Xavier Bringué, Vice President IPTV and Digital Home at Orange France Telecom Group and Carsten Kraus, CEO at Omikron. Read more…

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Mobile AR for “Gelbe Seiten”, Germanys No. 1 yellow pages

“Gelbe Seiten”, Germanys number one yellow pages, launched their augmented reality application developed by Hoppala. We provided a full-service solution for “Gelbe Seiten” from concept work, setup and design up to the actual implementation of the Augmented Reality experience and additional mobile web pages and testing. Hoppala can offer all these services combined. That significantly reduces communication overhead, speeds up development and makes project management very easy for our customer.

We connected the “Gelbe Seiten” layer to the existing Gelbe Seiten database, which means that every geocoded data of “Gelbe Seiten” is now available in Mobile Augmented Reality. We also created additional mobile web pages for every Gelbe Seiten item to show detailed information like opening times, ratings or fotos. Read more…

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Hoppala company video

Finally we have our first real company video! Founder and CEO Marc René Gardeya tells you about our work in the Mobile Augmented Reality industry. Hoppala is building content and content creation tools for Mobile Augmented Reality. We are building tools for everybody to create your own Mobile Augmented Reality experiences. We are one of the world’s leading Layar agencies and Germany’s first member of the Layar Partner Network. Read more…

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Workshop at PHP Usergroup Stuttgart

Today’s PHP Usergroup meeting was all about Augmented Reality. We dived into the backend technology of Mobile Augmented Reality and showed how to create a simple Mobile AR application on top of Layar using PHP. Read more…

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Rhône Alpes tourism guides

The Rhône Alpes region is the first region of France to roll out Mobile AR tourism guides. We created several Layar applications in cooperation with HPSC and Sitra, the Rhône Alpes region tourism agency. Sitra provides more than 83.000 tourism related infos from all around the region and serves them to more than 270 local tourism agencies. We started with the seven cities of Lyon, Grenoble, Annecy, Thonon les bains, Le Grand-Bornand, Les contamines Montjoie and Chamonix. Read more…

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